To Impart Your Values

How do you impart values to the people you are responsible for leading, including your children? Recently I had the opportunity to watch a leader who does this well. I’d like to share three critical actions that I believe are necessary to impart your values and I think you will be inspired by and learn from his example.

1. Communicate Your Values, Upfront and Often

Leaders need to lead courageously by telling people what they believe. Ted (not his real name) has developed a small, pocket-sized, laminated card that describes his values and has given the card to all of the employees of his company.  The contents on the card define what behavior Ted expects of himself and of the people he is responsible for leading. Each morning a one-page sheet entitled “Connect” is circulated throughout Ted’s company that includes a story about employees living out one of the values.  Work groups meet briefly each morning to review the Connect sheet.

One morning I attended a session that Ted holds each week with his leadership team and a select number of potential leaders.  There were about 30 people in attendance. Ted stood upfront where he spoke and facilitated the session.  During the time the group discussed one chapter in a leadership book they were reading together. About one-third of the 60-90 minutes session is set aside for small group deliberations.  The material they covered the day of my visit was on the value that is most important to Ted: caring about people.  Studying great books is an ideal way to learn and grow, and to bring the team together.  This shared practice also helps maintain awareness of and reinforce the importance of Ted’s values.

2. Live Your Values Daily

It is said that values are caught not taught.  I don’t agree.  Values are taught and caught.  Both are critical.

Living your values each and every day enables the “caught” part. When a leader behaves in ways that are consistent with his or her values, it consciously and subconsciously reinforces those values.

Recent findings from neuroscience suggest that people subconsciously absorb the values of the social environment they live in. When our oldest daughter was in elementary school we came up with an innocent sounding phrase she could use on the phone with us that would signal that all was not well where she was.  If she asked, “How is Piper doing?” that was code for “come get me, I don’t feel safe here.”  The few times she used that phrase about our dog we learned there was aggressive and disrespectful behavior in those homes that bothered her. In our family we believe disagreement is healthy but only when it is expressed with respect.  Neuroscience tells us that the social environment of our home formed a web of neural connections in her brain so that stimulus of a different social environment at odds with what she typically experienced made her feel uncomfortable.

This occurs in work environments too. Workplace behavior that brings about a positive, cooperative, productive environment becomes habitual so that toxic and unproductive behavior feels uncomfortable and invites corrective action to eliminate the source of discomfort.  The opposite is also true.   When an unproductive, toxic environment becomes the norm, people who behave with civility are viewed as naïve and weak and oftentimes treated as threats to be eliminated.

The “taught” part of imparting values cannot be left out of the equation. Like Ted and the card he gives to his employees, I encourage you to regularly find ways to communicate to your children and even to other children in your circle of influence about character and virtue. Write expressions that reflect your values on a white board in your kitchen for everyone to see.  What expressions might you write?  Here are a few to consider: “a life not lived for others is a life not lived,” “failing to prepare is preparing to fail,” and “there is wisdom in many advisors.” Read books and watch movies together that reinforce what you believe and point out behavior that is at odds with your values.

Ted told me about a practice he has adopted that I find worth emulating.  When he reads a book that influences his values, he purchases three more copies, one for each of his young sons.  In each, he writes a note to his son describing what the book meant to him.  When the boys are old enough to read these books he plans to pay them to read each one and write about what the book meant to them.  Great idea. I’m already making a list of books to buy for my daughters.

3.  Get Help from Your Friends

This is where the majority of leaders fall short.  They fail to live the values they espouse (i.e. they fail to “walk the talk”).

We all have blind spots, i.e. our words and deeds are inconsistent with our espoused values.  It’s the human condition.  Recently it’s been referred to as the “knowing-doing gap.” Failing to recognize and address blind spots is to sabotage one’s career and success in life.  We need people in our lives who know our values and who will call us out when we are not living them.  I’m convinced that the remarkable reign of Queen Elizabeth I during England’s Golden Age is in no small measure due to the advice she received from her trusted, faithful and wise advisor Cecil.  Likewise, the disappointment of Frederick the Great’s reign was in part because he had no such trusted advisor.

Do you have “trusted friends” in your life?  If not, identify three people whom you trust and respect and who care for you, call them up and set up a time to meet with each of them.  Share this blog post with them and ask if they would help you live out your values.

Ted, like all great leaders, has what I refer to as moral courage.  In other words, through the influence of his parents, seeking wisdom, reflecting on his life and reading about the experiences of others, Ted has developed the courage of his convictions.  In Ted’s case, his convictions are values that he imparts with confidence to his family, company and community.   And because the values he imparts are time-tested values that help people thrive individually and collectively, the people Ted influences over the course of his life are all the better for it.

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