Creative Conversations: Boosting Creativity in Meetings

How do you boost creativity in meetings?  The key here is to tap the “corporate mind.”

The root work of “corporation” is the Latin word “corpus.”  It means “body.”  The definition of “corporation” is “a body of people acting as a single entity and authorized as such under the law.”  To maximize creativity requires getting a group of people together who in a sense represent the corporate body then helping them feel safe so that they will share their ideas and opinions.

Because individuals have diverse thinking styles, experiences and temperaments, they will naturally have different perspectives and come up with different ideas that contribute to constructing a creative new solution, product, process or new business opportunity.  As such, it is ideal to have a group that is large enough to generate diverse ideas but not so large that it becomes unwieldy.  Eight to ten individuals should be sufficient for most issues.  With issues that are more complex, and/or require broader support and implementation, you may want to have broad participation (an issue I will write about in a later post).

Here are few ways to structure a meeting and create a safe environment so that creativity will be maximized:

Having Lost Connection to Work, Nick Sarillo Found Purpose in Pizza

Nick Sarillo lost the feeling of connection to his work when the home construction employer he worked for over 12 years shifted focus from quality and craftsmanship to speed and mediocrity. So Nick did what every self-respecting man of action does. He quit and started his own business where every employee would feel connected to his or her work. Today, Nick’s Pizza & Pub is the 4th busiest independent pizza company in America and it’s the cover story in this month’s Inc magazine. The story is entitled “Lessons from A Blue-Collar Millionaire,” written by Bo Burlingham, one of my favorite writers.

Nick’s Pizza & Pub is a prime example of a business that thrives because its leader is focused on achieving both task excellence and relationship excellence. Just read its purpose and values below:

Nick’s Pizza & Pub
“Pizza on Purpose”®

Our Purpose: “The Nicks Experience”
Our dedicated family provides this community an unforgettable place; to connect with your family and friends, to have fun and to feel at home!

Nick’s Pizza and Pub Values

  • We treat everyone with dignity and respect.
  • We are dedicated to the learning, teaching and ongoing development of each other.
  • We have fun while at work!
  • We provide a clean and safe environment for our guests and team.
  • We honor individual passions and creativity at work and at home.
  • We communicate openly, clearly and honestly.
  • We honor the relationships that connect our team, our guests and community.
  • We take pride in our commitment to provide a quality service and a quality product.
  • We celebrate and reward accomplishments and “A+” players.
  • We support balance between home and work.
  • Health: We are a profitable and fiscally responsible company.  We support the physical and emotional well-being of our guests and team members.
  • Our team works through support and cooperation.

I met Nick and his business partner Chris Adams at The Great Game of Business Conference and Nick attended a presentation Jason Pankau and I gave last Fall at Northwestern University’s Forum for People Performance Management and Measurement.

Relational Disconnectors Sabotage Themselves and Their Organizations

Here’s an interview of George Cloutier at American Management Services in The New York Times entitled “Fire Your Relatives. Scare Your Employees. And Stop Whining.” This guy is Howell Raines all over again. One of my favorite case studies of poor leadership is Ken Auletta’s magnificent article about Raines leadership as the executive editor of The New York Times entitled “The Howell Doctrine.”

Leaders like Cloutier always end up destroying their organizations like Raines did (he was eventually fired over the Jayson Blair plagiarism scandal).  They may be successful at achieving “task excellence” for a time but eventually the failure to achieve “relationship excellence” sabotages task excellence.  As the legendary UCLA basketball coach John Wooden said, “ability may get you to the top but it takes character to keep you there.”

Your Corporation: Corpus or Corpse?

The root word of corporation is “corpus,” a Latin word meaning body. Does your corporation act like a healthy body where members support one another and recognize that harm to one is damaging to all. If not, perhaps your corporation is diseased with members harming one another through incivility or indifference. If so, your corporation is on its way to becoming a corpse (and its culture may be killing individual members, too).

Most corporations today are diseased. Corporate Executive Board research shows that 90 percent of employees today are either not engaged and giving their best efforts or they are not aligned with organizational goals. In this article that appeared this week in Hearst Newspapers entitled “Extinguising Employee Burnout” I spoke with reporter Scott Gargan about leadership, employee engagement, productivity and how to combat the growing problem of employee burnout that is literally draining the life out of individuals and organizations.

Boost Productivity, Innovation: New Program with Linkage

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Jason Pankau and I recently teamed up with Linkage to offer a course on our book,
Fired Up or Burned Out: How to Reignite Your Team’s Passion. Creativity and Productivity.  The course includes video with supporting participant and facilitator guides.  Here is a backgrounder on the program entitled Fired Up Leadership to Boost Productivity and Innovation.

Employee Engagement: Why Now, More Than Ever

Reading this article in The New York Times about the mood in New Orleans now that its football team, the Saints, is in the Super Bowl, got me thinking about employee engagement.  The article identifies a factor that has boosted the morale of New Orleans residents. It is a factor that has a positive impact on employee morale, too. What is it?

Employee Engagement Conversation w/Michael Bungay Stanier

It was my good fortune to be a guest on Michael Bungay Stanier’s Great Work podcast interviews series to discuss employee engagement and leadership. Michael is the founder and Senior Partner of Box of Crayons, a firm that provides coaching and training services to organizations.  He authored the book Do More Great Work and writes the Great Work blog.  I find Michael so knowledgeable and interesting.  He was the 2006 Canadian Coach of the Year, a Rhodes Scholar at Oxford University, holds a Masters of Philosophy from Oxford, and law and arts degrees with highest honors from the Australian National University. You can listen to our conversation at this link.

Out-behave Your Competitors

John Wooden, the legendary UCLA basketball coach, once said character is more important than reputation because reputation is who people think you are but character is who you really are.  Last night at a packed event in Manhattan I heard LRN’s Dov Seidman make the case that in a connected world “how” we do what we do is every bit as important as what we do.  In other words, with everyone able to blog, take pictures or shoot video of you on their phones then upload the content on the world wide web (that becomes easily accessible via Google), an organization’s character (or “how” an organization does what it does) has become much, much more important.   Dov went even further and said that wise organizations will out-behave their competitors to gain a competitive advantage.

Following are some points I wrote down during the discussion Dov Seidman had with New York Times columnist Tom Friedman:

Historically we never imputed character to an organization but in a flat, connected world we can.

Today you can’t manage your reputation as you could in the past. You must earn it.

New leaders know you can’t have power over people.  Today you can only have power through people.

Out-behave is not presently a word in the dictionary.  Dov encouraged the audience to help change that.

The paradox of success.  When you pursue success, happiness eludes you.  When you pursue significance, you discover happiness.

I’ve been working on an article about Wall Street entitled “Goldman Is Great, But Is It Good?”  The article explores what it would take to make a better, healthier, more effective Wall Street.  Many of Dov’s ideas about getting the “hows” right are germaine to Wall Street’s future.

What do you think?  Has the internet made corporate character more important?  Should organizations strive to out-behave their competitors?

Michael Lee Stallard speaks, teaches and writes about leadership, employee engagement, productivity and innovation at leading organizations including Google, GE, NASA, Lockheed Martin, General Dynamics and the Darden Graduate School of Business at the University of Virginia. Most recently, Michael and his colleague Jason Pankau filmed a 90-minute program for Linkage’s Thought Leaders Series that will be released in January of 2010. Michael wrote the guest editorial for Talent Management magazine’s January 2010 edition and last month his article on how the force of connection boosts productivity and innovation was featured as the lead article in the UK’s Developing HR Strategy Journal. Click on these links to learn more about Michael and Jason in the media and their speaking engagements.

What’s Your Work “Experience of a Lifetime”?

IMG_0449This is the mother ship, or at least that’s what I’ve always called the world headquarters of Morgan Stanley located in New York City’s Times Square. It was here that a significant moment in Wall Street history occurred on June 30, 2005. John Mack had been reinstated as Chairman and CEO by the firm’s board. On that day, when Mack and his wife Christy appeared at a meeting with hundreds of Morgan Stanley employees, they gave him a standing ovation. They knew this was an inflection point in the storied firm’s history. The man standing before them embodied their collective hopes that the firm would return to its former self by restoring a culture that was its greatest asset and the primary source of its competitive advantage.

Mack’s departure in early 2001 had come about as a result of Morgan Stanley’s merger with Dean Witter in 1997. Phil Purcell, Dean Witter’s CEO, became CEO of the combined firm and eventually pushed Mack out. Morgan Stanley’s reputation and culture suffered as a result of Purcell’s leadership style. I experienced the culture change first-hand. The book Blue Blood and Mutiny: The Fight for the Soul of Morgan Stanley describes this period in great detail and Joe Nocera of The New York Times wrote an excellent article about it entitled “In Business, Tough Bosses Are the Ones Who Finish Last.” Thanks to the vocal opposition to Purcell put up by former and current employees of Morgan Stanley, he was thrown out.

My introduction to Morgan Stanley came in 1996 when it purchased Van Kampen Investments where I worked reporting to the firm’s president and heading business and product development. As part of the team to integrate Van Kampen into Morgan Stanley, I commuted weekly to New York for a period of time. I was also part of a joint project to assess business opportunities in Japan. In 1998, I accepted  an offer to become chief marketing officer for Morgan Stanley’s Private Wealth Management Group. I was slightly apprehensive about moving to New York and joining this firm whose employees were known for their blue blood pedigrees. After all, I had grown up in the industrial town of Rockford, Illinois; my grandfathers had worked for a coal mine in the Appalachians; and I was the first in my family to go to college. I was intolerant of any hint of favoritism based on privilege rather than merit. I would soon learn that my concerns were unfounded.

Morgan Stanley was born as a result of the Great Depression. In 1934, the federal government forced the separation of investment banking and commercial banking pursuant to the Glass-Steagall Act and J.P. Morgan became two separate firms: J.P. Morgan and Company retained the commercial bank business and Morgan Stanley was created for the investment banking business. Both firms kept the values that J.P. Morgan himself summarized as doing first class business in a first class way.

From all I could see, this accurately described Morgan Stanley’s cultural DNA. The firm prized its reputation as first class. People at Morgan Stanley worked hard, were for the most part honest, and were typically engaged in philanthropic endeavors to help make the world a better place. Those who didn’t share the firm’s values weren’t considered to be “one of us” and they were thrown out if they lied, cheated or stole, or respectfully guided out if they didn’t live up to the firm’s standards of excellence. For me, Morgan Stanley’s values reflected my own and I was thrilled to be there and work alongside such outstanding colleagues.

The values that Morgan Stanley’s culture embodied included excellence in its every endeavor; open and, for the most part, civil debate on issues; and meritocracy in pay and promotions. It was a partnership culture in the very best sense and it had remained that way even after it converted from a legal partnership to become a publicly owned corporation in 1986. The energy and enthusiasm at Morgan Stanley was off the charts. I thought I had died and gone to heaven. My boss, John Straus, the head of Private Wealth Management, gave me the autonomy I needed to lead my department and get the job done. His door was always open when I needed his guidance or help navigating the politics that is part of every large firm. No one worked harder than John. My colleagues and I were inspired by his passion to create something great. I challenged the people I was responsible for leading to help Private Wealth Management reach its first billion dollar revenue year in history, a goal that we achieved  two and a half years later. It was one the best experiences in my professional life. Working at Morgan Stanley during those years was for me an experience of a lifetime.

Over time, as Phil Purcell and his loyalists exerted their control, that highly engaging environment soured. Former Morgan Stanley employees left in droves. John Straus left and, some months later, I did too. The experience was so eye-opening and disappointing to me that it was one of the catalysts for me to write the book Fired Up or Burned Out: How to Reignite Your Team’s Passion, Creativity and Productivity.

I’ve given a lot of thought to what made Morgan Stanley so successful. I know it was the firm’s people and culture. People were fired up because they worked in a Connection Culture. Another way to describe Morgan Stanley’s culture is that it was, as I wrote earlier, a partnership culture. David Sirota describes a partnership culture in his excellent book that I highly recommend entitled The Enthusiastic Employee and in this interview he did with Knowledge@Wharton.

How about you? Have you been a part of a Connection Culture or Partnership Culture where you felt connected to the firm’s mission, values, reputation, your colleagues and your day-to-day work? If so, what fired you up about it? I would like to hear about your work “experience of a lifetime.” Just post it in the comment section below.

(Note: on January 1st, 2010 James Gorman will succeed the retiring John Mack as Morgan Stanley’s CEO. John Mack will continue to be the firm’s chairman. To John Mack, I would like to say thank you for your leadership. And to James Gorman, congratulations and best wishes. Lead Morgan Stanley in a way that reflects the mindset of its founder who said  “…at all times the idea of doing only first-class business, and that in a first class way, has been before our minds.”  MLS)

Michael Lee Stallard speaks, teaches and writes about leadership, employee engagement, productivity and innovation at leading organizations including Google, GE, NASA, Lockheed Martin, General Dynamics and the Darden Graduate School of Business at the University of Virginia.  Most recently, Michael and his colleague Jason Pankau filmed a 90-minute program for Linkage’s Thought Leaders Series that will be released in January of 2010.  Michael wrote the guest editorial for Talent Management magazine’s January 2010 edition and last month his article on how the force of connection boosts productivity and innovation was featured as the lead article in the UK’s Developing HR Strategy Journal. Click on these links to learn more about Michael and Jason in the media and their speaking engagements.