Has SAS Institute’s Goodnight Cracked the Code on Corporate Culture?

Congratulations to SAS Institute for being recognized the second year in a row as #1 on Fortune magazine’s 100 Best Places to Work list. Last year I met with Jim Goodnight, SAS Institute’s founder and CEO, to learn more about his leadership and SAS Institute’s culture. You can read the article I wrote at The Economic Times‘ website or below.
Most of the leaders I meet believe the people they lead are aligned with strategy and engaged in their work. The data suggest otherwise. The Conference Board released research in January that concluded employee satisfaction and engagement in America were at the lowest point since it began surveying more than 20 years ago. The report also concluded that the downward trend began long before the Great Recession. Another well-respected organization, the Corporate Executive Board, released research last year that concluded 75 percent of the employees were not engaged and giving their best efforts and of the 25 percent who were engaged, 60 percent were not aligned with organizational goals. The bottom line is that 90 percent of American employees are either not engaged or aligned with strategy.
The potential productivity boost from improving employee engagement and strategic alignment is staggering. Unfortunately, most leaders have a blind spot when it comes to these areas. Jim Goodnight, co-founder and CEO of SAS Institute, is not one of them. Recently, SAS was named number 1 on Fortune’s “100 Best Companies to Work For” list for 2010. SAS has made the list every year, five times ranking in the top five.
Goodnight, a 6-foot 4-inch tall North Carolinian with a Ph.D. in statistics, founded SAS more than 30 years ago with colleagues from North Carolina State University. Today, SAS is on a roll with annual revenues of approximately $2.3 Billion, a truly global business, a worldwide workforce in excess of 11,000 and an enviable long-term record of revenue and profit growth. Harvard Business School named Goodnight as one of the “20th Century’s Great American Business Leaders” and he was named one of “America’s 25 Most Fascinating Entrepreneurs” in Inc. magazine’s 25th anniversary issue.
Earlier this month, I met with Dr. Jim Goodnight to talk about his views on corporate culture and how it affects strategic alignment, employee engagement, employee retention and overall performance. What stood out to me as I observed Goodnight is that he loves to think about how to crack the code of difficult problems. During our conversation it was evident that he is proud that SAS is developing software to solve problems in a broad range of fields. He spoke of using parallel processing, a form of artificial intelligence, to create new solutions that address thorny risk management issues faced by financial services institutions such as banks and insurance companies. Education is another field he mentioned. Already 30,000 teachers are using the educational software developed by SAS that the company makes available to teachers online at no cost. Topping Fortune’s “Best Companies to Work For” list, it would appear that SAS and Goodnight are cracking the code of corporate culture too. Read more »






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