A Culture of Radical Innovation

In a recent study of 759 public companies across 17 nations, Gerard J. Tellis, Jaideep C. Prabhu, and Rajesh K. Chandy concluded that corporate culture is a better predictor of a firm’s ability to capitalize on disruptive innovations than factors such as government policy and R&D spending. The study entitled “Radical Innovation Across Nations: The Preeminance of Corporate Culture” appeared in the January edition of the American Marketing Association’s Journal of Marketing. These findings are consistent with what I argued in the changethis.com manifesto I wrote entitled “The Connection Culture: A New Source of Competitive Advantage” and in an article entitled “Encouraging Knowledge Flow” published in Perdido.

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