4 Character Strengths Sustain U2’s Success

U2 in Concert

U2 went from a band people laughed at to become one of the greatest bands in history. Today, U2 has been awarded more Grammy awards than any other band and it surpassed the Rolling Stones’ record for the highest revenue generating concert tour. How did such a remarkable transformation happen and how has the band continued its success for more than four decades?

Bono, the band’s lyricist, lead singer and leader-among-equals has said the way the U2 works is more extraordinary than its music. He’s referring to U2’s culture — in other words, the predominant attitudes, language and behavior of U2’s members. Here are four character strengths that reflect U2’s culture and help explain how the band achieves sustained success.

3 Leadership Practices of Bono and U2 – Part II

U2 rose from a band with less than ideal musical skills when it began in 1976 to today having received a remarkable 22 Grammy awards, morethan any band in history. At the 71st Golden Globe Awards ceremony on January 12, the band added yet another accomplishment to its credit: the Golden Globe for Best Original Song from a Motion Picture for “Ordinary Love” from the movie “Mandela: Long Walk to Freedom.”

U2 Ordinary Love Album Cover

U2 Ordinary Love Album Cover

In my last article, “3 Practices CEOs Should Adopt from this Rock Star,” I credited Bono’s leadership of U2 as a key factor behind the band’s success. His leadership approach can be described in one sentence: Bono communicates an inspiring vision and lives it, values people, and gives them a voice.  CEOs would be wise to follow Bono’s example. In the article I highlighted three aspects of Bono’s leadership. As a follow up, here are three practical ways CEOs can implement leadership practices like those of Bono. 

3 Practices CEOs Should Adopt from this Rock Star

U2's Bono

As seen on Fox Business

One of the great success stories of our time is the rock band U2.  When the band began in 1976, its musical skills left much to be desired. More than three decades later, U2 has received a remarkable 22 Grammy awards, more than any band in history.  In addition, the band surpassed the Rolling Stones’ record for the highest revenue grossing concert tour. How did this transformation happen?

Like all great groups, leadership makes the difference.  Bono is U2’s leader, lead singer and lyricist. His leadership approach can be described in one sentence: Bono communicates an inspiring vision and lives it, values people, and gives them a voice.  CEOs would be wise to follow Bono’s example. 

The Secret of Apple and U2’s Success

Bono iTunes

Apple is now the most valuable company in the world in terms of market capitalization and U2’s recent tour just became the highest grossing of all time, crushing the previous record held by the Rolling Stones.

Learn about Apple’s remarkable rise in market cap in this New York Times article and learn about U2’s claim as the greatest band of all time in this article from the Atlantic magazine’s website.

Shine the Light on Others

u2_wallpaper_rattle_humBono, megastar of the rock band U2, frequently shines the light on his fellow band members.  In the photo above, Bono is shining a spotlight on The Edge, U2’s legendary lead guitar player. Bono does this in a metaphorical sense too.  Bono has stated that he’s a lousy guitar and keyboards player, and that his gifted fellow band members bring to life the melodies he hears in his head. He’s also said that being around his fellow band members makes him a better human being. Furthermore, Bono has said that when one of one of his fellow band members is in need it takes precedence over the band’s music.

Are you shining the light of recognition and belonging on your family members, your friends and your colleagues at work?  Here are some actions to consider:

  • When you see someone doing something that’s admirable, be sure to let them know that you recognize it.
  • Tell your family members and friends how much and why you appreciate them.
  • When you are in a group discussion, praise others for their good ideas and opinions.
  • Send a hand-written personal note of appreciation to a family member, friend or colleague at work.
  • When a family member, friend or colleague at work is sick, send them a get well gift.
  • When a family member, friend or colleague at work has something to celebrate congratulate them.

 

US Navy and U2: What Connection?

The US Navy and U2 in the same article! Huh?

That’s right.  It’s true. Check it out for yourself.

The Leader to Leader Institute just posted an article on its website that Jason Pankau and I wrote for the Summer edition of the Leader to Leader Journal. The article features the stories of the US Navy’s former Chief of Naval Operations (CNO) Admiral Vern Clark, and Bono, the lead singer of the rock band U2.  The article is about the topic of connecting with “core employees” to boost strategic alignment, employee engagement, productivity and innovation.  Here is a link to the article entitled “To Boost Performance, Connect with the Core.”

Leaders of the New Century

On June 23, I’ll be filming a few video segments for the Leader to Leader Institute’s “Leaders of the New Century” project that includes Allan Mulally of Ford, Sir Richard Branson and Tony Hseih of Zappos. Next week the Summer edition of the Leader to Leader Journal comes out. It includes an article that Jason Pankau and I wrote entitled “To Boost Productivity and Innovation, Connect with the Core.” The article is about how great leaders don’t just focus on star performers, they are intentional about connecting with employees at large. Examples in the article include Ret. U.S. Chief of Navy Operations Admiral Vern Clark and Bono, the lead singer for the rock band U2.

Honoring Dr. King: When U2 Wouldn’t Back Down

All that is necessary for evil to triumph is for good men to do nothing.

– Attributed to Edmund Burke

In honor of the Reverend, Dr. Martin Luther King, Jr., I’m posting an article I wrote that was published in The Economic Times in India and in the American Management Association’s Moving Ahead.  The article in part describes the time before a concert in Arizona when U2 received a letter that stated Bono, the band’s lead singer, would be killed if the band played the song Pride, which honors the life and legacy of the Rev. Dr. Martin Luther King, Jr.  The FBI told U2 it believed the threat was not a hoax.

Although I don’t know for certain, I suspect that Bono reflected on Dr. King’s choice to speak out in the face of death threats.  Dr. King had the courage of his convictions and was willing to risk death to push back the evils of prejudice.  Now, Bono had to decide if he too was willing to speak out against evil and risk death because of it.

U2’s Unity Featured in the American Management Association’s “Moving Ahead” Publication

u2-black-and-white.jpgAn article I wrote on the band U2 was just published by the American Management Association as the lead article in its popular Moving Ahead: Management Insights for Business Success publication. The article is entitled “Great Teams: The Extraordinary Unity of U2.” Thanks goes to Shari Lifland, the editor of Moving Ahead, who made some very clever changes from the original article that was published last month in The Economic Times in India.