The Role of Business in the Pursuit of Happiness

Delivering Happiness is the rare book that gives us an inside look at one individual’s journey to find happiness and as a leader in business. Tony Hsieh, the CEO of Zappos, has written a thoughtful account of what he has learned from experiences in life, in business and from his studies of the fast growing field of positive psychology.

I highly recommend this book to leaders and others who want to see what an engaging work environment — or “Connection Culture” as I’ve described it in my writings — looks like. Not only will you learn about Hsieh’s thinking, you’ll see how he puts ideas into action.

Chain of Connection: Leaders -> Employees -> Customers

On Wednesday I’ll be leading a panel at The Conference Board’s Customer Experience Management Conference.  One of my panel participants is Vince Burks, a Senior Vice President at Amica Mutual Insurance Company.  With Vince’s permission, here is an piece he wrote about what I describe in my work as the “Chain of Connection” that runs from the CEO to Customers.  It is necessary to maximize strategic alignment, employee engagement and achieve sustainable superior performance in every organization, especially now when according to Gallup Research only 18 percent of people trust business leaders.

Lagniappe.

Its origin is Spanish. Its meaning is special.  And for companies striving to make a difference – or merely to survive – its value is enormous. As Mark Twain explained during his travels to New Orleans, “It is the equivalent of the thirteenth roll in a ‘baker’s dozen’ … something thrown in, gratis, for good measure.”

In other words, lagniappe (pronounced “LAN– yap”) is about making an extra effort … about going the extra mile … about doing something extra special. It is a gift. It is a courtesy. It is a way to stand out in a positive way.

And for companies like Ben & Jerry’s, Zales, Starbucks and Sodexho … it is a way of life.

Successful companies know how to run successful businesses. They know how to win over and keep customers. They know how to hire and inspire their workforces. They know the importance of giving 110 percent. They know lagniappe.

For their clients, this means an added emphasis on customer service. Extra courteous. Extra responsive. Always available. They proactively reach out to our clients. They listen to them carefully, patiently, and thoroughly. They treat them well. They build trust.

Like all successful companies, they place a premium on customer relations and recognize that it is not just about the extra “roll” but also the extra call, the extra time, the extra attention.

But that’s not the full story.

At companies like the ones above – as well as my own, Amica Insurance – the concept of lagniappe is not just a part of our brand ethos; it is ingrained in everything we do. It therefore extends to our most valued resource – our employees. In fact, that is the secret to our success.  

Goldman Sachs’ Inspiring Identity At Risk

A few hours ago, Goldman Sachs acknowledged in an SEC filing that mounting criticism in the press is a risk to the firm.  Goldman should be concerned.  A firm’s reputation affects employer brand, employee engagement and employee retention.  In the past Goldman employees were proud to say they worked for the firm.  Not so today following a long string of articles where Goldman has been referred to as a blood-sucking leech in the economy that cares only about its bottom line.  I cringe when I read such reports because I have several good friends who work or have worked at Goldman and without exception I trust and respect each one.  That said, having worked on Wall Street for most of my career, I know that people get caught up in thinking what they do is a game the score of which is determined by  how much money they make relative to others.  This mindset encourages imprudent risk-taking and behavior that may meet the letter of the law, but not the spirit. (Note: the gamesman profile was first described by Michael Maccoby in his book The Gamesman.)

I advise leaders that they must clearly communicate a set of virtuous values and keep them in front of employees.  The most effective leaders do this by celebrating the stories of individuals who exhibit the right values and getting rid of employees who don’t.  Absent a clear focus on virtuous values, an organization’s members will eventually stray into ethically questionable behavior that can destroy the firm.  And with organizations such as Goldman that are interconnected to many companies and countries via derivative contracts,  they can take the economy down with them.  That’s one reason I agree with Paul Volker and others who support effective regulation of financial services organizations.

Is Your Corporate Identity Inspiring?

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Jason Pankau and I recently spoke at Vistakon, Johnson & Johnson’s Vision Care group. J&J has an inspiring identity that is expressed in its Credo. Our definition of an inspiring identity is that it exists when everyone in the organization is motivated by the mission, united by the values and proud of the reputation.

Take a look at the J&J Credo by clicking here. As you study the J&J Credo ask yourself if its mission and values are inspiring. After you study the J&J Credo, turn your attention to your organization’s mission and values and ask the following questions:

  • Are your mission and values clearly expressed and widely communicated?
  • Do you have a portfolio of stories that help people understand your organization’s mission and values?
  • Do people in your organization periodically take time to consider their decisions and practices in light of consistency with your organization’s values?
  • Does your organization’s reputation reflect it’s values?
  • Does your organization’s employer brand benefit from its inspiring identity?

J&J does a marvelous job on the Credo section of its website.  Take a look at it by clicking here.  In preparation for a book I’m writing, I’ll be interviewing Kathleen Fitzpatrick, J&J’s Director of Credo and Workplace Engagement, and posting portions of the interview on this blog.

Have you seen expressions of corporate identities (mission, values, supporting stories or practices) that have inspired you?   If so, please post them here or email me at mstallard [at] epluribuspartners [dot] com.

George Washington, Worthy of Praise?

Yesterday was President’s Day in the U.S., a day in which we primarily celebrate our first president, George Washington.  Reading the article “George Washington’s Tear Jerker” in yesterday’s The New York Times, one might ask, was Washington really the great leader he has been made out to be?  I asked myself that question during the summer of 2002 and began a journey to unpack truth from myth.  My journey went as far as contacting and interacting with Edward Lengel, the foremost historian on Washington’s generalship.  After doing my own research I wrote the following which became one of the chapters on 20 leaders in a book I wrote entitled Fired Up or Burned Out.

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First in Their Hearts

Richard Neustadt, Presidential Scholar at Harvard University, observed the following about George Washington: “It wasn’t his generalship that made him stand out . . . It was the way he attended to and stuck by his men. His soldiers knew that he respected and cared for them, and that he would share their severe hardships.”

Relationship Failure at Microsoft

An article appearing in The New York Times entitled “Microsoft’s Creative Destruction” makes it clear that the company has big problems stemming from internal rivalries. We teach that organizations that sustainable superior performance = task excellence + relationship experience.  So often organizations die because the failure to achieve relationship excellence sabotages task excellence. Keep that in mind when you read the article and it will become clear that Microsoft is heading down that path.

Leadership Wisdom: Howard Behar


One of my favorite business books is Howard Behar’s It’s Not About the Coffee. Behar is the former president of Starbucks International and Starbucks North America. On March 24-25 I’ll be moderating a session at the Conference Board’s Customer Experience Management Conference in New York City where Howard will be speaking. You can learn more about the conference at this link. And be sure to check out the above webcast I hosted with Howard.

Employee Engagement: Why Now, More Than Ever

Reading this article in The New York Times about the mood in New Orleans now that its football team, the Saints, is in the Super Bowl, got me thinking about employee engagement.  The article identifies a factor that has boosted the morale of New Orleans residents. It is a factor that has a positive impact on employee morale, too. What is it?