Chain of Connection: Leaders -> Employees -> Customers

On Wednesday I’ll be leading a panel at The Conference Board’s Customer Experience Management Conference.  One of my panel participants is Vince Burks, a Senior Vice President at Amica Mutual Insurance Company.  With Vince’s permission, here is an piece he wrote about what I describe in my work as the “Chain of Connection” that runs from the CEO to Customers.  It is necessary to maximize strategic alignment, employee engagement and achieve sustainable superior performance in every organization, especially now when according to Gallup Research only 18 percent of people trust business leaders.

Lagniappe.

Its origin is Spanish. Its meaning is special.  And for companies striving to make a difference – or merely to survive – its value is enormous. As Mark Twain explained during his travels to New Orleans, “It is the equivalent of the thirteenth roll in a ‘baker’s dozen’ … something thrown in, gratis, for good measure.”

In other words, lagniappe (pronounced “LAN– yap”) is about making an extra effort … about going the extra mile … about doing something extra special. It is a gift. It is a courtesy. It is a way to stand out in a positive way.

And for companies like Ben & Jerry’s, Zales, Starbucks and Sodexho … it is a way of life.

Successful companies know how to run successful businesses. They know how to win over and keep customers. They know how to hire and inspire their workforces. They know the importance of giving 110 percent. They know lagniappe.

For their clients, this means an added emphasis on customer service. Extra courteous. Extra responsive. Always available. They proactively reach out to our clients. They listen to them carefully, patiently, and thoroughly. They treat them well. They build trust.

Like all successful companies, they place a premium on customer relations and recognize that it is not just about the extra “roll” but also the extra call, the extra time, the extra attention.

But that’s not the full story.

At companies like the ones above – as well as my own, Amica Insurance – the concept of lagniappe is not just a part of our brand ethos; it is ingrained in everything we do. It therefore extends to our most valued resource – our employees. In fact, that is the secret to our success.  

How Paul O’Neill Fired Up Alcoa’s Culture

This week I taught a workshop for the Institute for Management Studies on strategic alignment and employee engagement.  The workshop was held in Pittsburgh and leaders from many the area’s top organizations were in attendance.  The workshop was hosted by IMS chair Mark Spear.  Mark has great tremendous breadth and depth of experience in organizational development.  One of his previous employers was Alcoa.  Over dinner the night before the workshop, Mark praised Paul O’Neill’s leadership of Alcoa during what many current and former employees of the company refer to as the “golden age of Alcoa.”  One observation Mark shared was that O’Neill regularly met with groups of employees to answer any questions they had and to ask them questions.He was approachable, humble, open-minded and inquisitive.   This is an example of what I refer to as a leader who conducts “Knowledge Flow Sessions” that have increase strategic alignment, employee engagement, productivity and innovation.  The story was so compelling I asked Mark to share it with attendees when I presented the section on “Knowledge Flow.”  If you are interested in Paul O’Neill’s leadership style and legacy, take a look at this article that appeared in Business Week.

Post-Merger Traps Sabotage Performance

Over the course of my career I’ve had the good fortune to have been involved in several mergers. At first, I was fascinated by the process of identifying a compelling rationale for combining companies, negotiating the deal, planning the integration of people and systems and then executing the plan. The dizzying array of tasks that must be accomplished to complete a merger is challenging to say the least. In time, however, I learned that even greater challenges arose after the investment bankers and lawyers had packed up their briefcases and moved on to the next deal.

Building trust, cooperation and esprit de corps among the members of the newly combined organization is far and away the most underestimated challenge of mergers.  The failure to plan and address cultural differences is why most mergers fail to meet the expectations of the parties going in.   Unless leaders learn how to avoid the inevitable post-merger traps their efforts will be too late to repair the damage that has already been done.

Post-merger traps emerge when behaviors thwart the meeting of universal human needs for people to thrive, individually and collectively. These needs are respect, recognition, belonging, autonomy, personal growth and meaning. When these needs are not met in legitimate ways, people have a tendency to seek illegitimate ways to meet them.  As individuals focus more on self-interest, they lose sight of the organization’s interest.  In time, the downward performance spiral accelerates as individual performance declines, communication is stunted, decisions are made based on incorrect assumptions, financial performance suffers, and so on until survival is threatened.

The good news is that post-merger traps are largely predictable.  Here are a few to be on the lookout for and what leaders can do to avoid them.

U2’s Decision-Making Approach Contributes to Success

Previously I wrote a post about the rock band U2 and how the band members’ value one another as human beings rather than treating each another as human doings.  I explained how this value contributes to the band’s extraordinary success.

Another factor that contributes to the band’s success is its participative, consensus-oriented decision-making approach.  The members of U2 argue relentlessly over their music, which reflects their passion for excellence. Bono has stated that this approach is frustrating at times but that U2 feels it is necessary to achieve excellence. The key here is that the band’s members appreciate each other’s strengths. Bono has said that although he hears melodies in his head, he is unable to transfer them into written music. Because he considers himself a “lousy guitar player and an even lousier piano player,” he relies on his fellow band members and recognizes that they are integral to his success.  To Bono, U2 is “the best example of how to rely on others.”

As human beings, we tend to overvalue our strengths and contributions and undervalue the strengths and contributions of others.  Don’t make that mistake. For each individual you regularly work with, take the time to learn how he or she thinks, his or her temperament and character values.  I recommend applying the thinking styles identified by Robert Stenberg at Yale University, the Kiersey Temperament Sorter to test and understand temperaments, and the character value strengths identified by Martin Seligman. If you (1) invest the time to understand thinking styles, temperaments and character values, (2) assemble teams with diverse strengths required in light of tasks the team mush accomplish and (3) apply a participative, consensus-oriented approach to making decisions, your teams will consistently outperform the teams of leaders who do less.

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Michael Lee Stallard coaches and teaches leaders to increase strategic alignment, employee engagement, productivity and innovation. He is president of E Pluribus Partners, a leadership training and consulting firm, and the primary author of the bestselling book Fired Up or Burned Out: How to Reignite Your Team’s Passion, Creativity and Productivity. For more: www.MichaelLeeStallard.com

When Truth is Victim of “Nice”

Take a look at this article about Ursula Burns, the new CEO of Xerox, and her efforts to alter Xerox’s culture.  Anne Mulachy, the former CEO did a remarkable job pulling the Xerox family together to save the company when it was on the verge of bankruptcy.  Mulcahy is a tough act to follow but I’m pulling for Ms. Burns to take Xerox to the next level.  One way to look at  Ms. Burns challenge is that she needs to frame Xerox’s success as being rooted in achieving both task excellence and relationship excellence.  When a culture sacrifices truth to being nice (or more accurately to avoiding conflict) a company’s performance eventually suffer.  Ms. Burns is performing a delicate dance.  If she comes off too strong, people wil ear to spaek he truth.  If she does nothing, it seems that the desire to avoid constructive conflict may eventually sabotage the companies performance.

If I were advising Ms. Burns, I would say “make it clear to your Xerox colleagues that we must be intentional about achieving BOTH task excellence AND relationship excellence in order to thrive.  Sacrifice either and we will risk managerial failure for reasons I’ve written about in Fired Up or Burned Out.

High Fives, Fist Bumps: Touch and Performance are Correlated

IFired Up or Burned Out I wrote about “high five moments” that are celebrated at Cranium, the games company.  It turns out that new research reported in a New York Times article by Benedict Carey entitled “Evidence That Little Touches Do Mean So Much” shows there is a correlation between touch and performance.  Reading the article immediately made me think of the twin Jensen brothers who dominate men’s doubles in tennis.  They must give each other a hundred fist bumps a set!

Like the Jensen brother in tennis, Craniun is a force to be reckoned with in games.  Here’s what I wrote about them:

Day 19: High-Five Moments

In 1998, with $100,000 of their own money, Richard Tait and Whit Alexander, two former Microsoft employees, decided to create a new board game.1 Tait came up with the idea when he and his wife were playing games at the home of their friends. The couple easily won Pictionary and were trounced at Scrabble. Pondering how he felt as the winner of one game and loser of another, Tait thought it would be ideal to play a game that involved different skills so that everyone had a chance to shine. That type of game would be more fun, and it would bring people together rather than alienate them in a winner-take-all battle. Tait persuaded Alexander to join him, and together they created the game Cranium.

Cranium became the fastest-selling independent board game in history, selling more than either Pictionary or Trivial Pursuit had in its first year. The company (also named Cranium) went on to shatter industry records by creating games that won the Toy Industry Association’s Toy of the Year game award four out of the last five years. It has sold more than 15 million games in 10 languages and 30 countries. In 2005, while the toy industry’s unit sales were down 6 percent, Cranium’s sales were up 50 percent.

Is Your Corporate Identity Inspiring?

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Jason Pankau and I recently spoke at Vistakon, Johnson & Johnson’s Vision Care group. J&J has an inspiring identity that is expressed in its Credo. Our definition of an inspiring identity is that it exists when everyone in the organization is motivated by the mission, united by the values and proud of the reputation.

Take a look at the J&J Credo by clicking here. As you study the J&J Credo ask yourself if its mission and values are inspiring. After you study the J&J Credo, turn your attention to your organization’s mission and values and ask the following questions:

  • Are your mission and values clearly expressed and widely communicated?
  • Do you have a portfolio of stories that help people understand your organization’s mission and values?
  • Do people in your organization periodically take time to consider their decisions and practices in light of consistency with your organization’s values?
  • Does your organization’s reputation reflect it’s values?
  • Does your organization’s employer brand benefit from its inspiring identity?

J&J does a marvelous job on the Credo section of its website.  Take a look at it by clicking here.  In preparation for a book I’m writing, I’ll be interviewing Kathleen Fitzpatrick, J&J’s Director of Credo and Workplace Engagement, and posting portions of the interview on this blog.

Have you seen expressions of corporate identities (mission, values, supporting stories or practices) that have inspired you?   If so, please post them here or email me at mstallard [at] epluribuspartners [dot] com.

Refugee Camp to Harvard: Mawi Asgedom, an Inspiring Intentional Connector

mawi.jpg Yesterday I wrote about the incivility and indifference low status workers experience and how it contributes to today’s widespread employee disengagement. Mawi Asgedom is a friend who I admire in part for his passion to connect with people regardless of their status. Mawi graduated cum laude from Harvard in 1999 and was voted by his fellow students to be one of the Harvard’s four commencement speakers.

Standing before an audience of 30,000 Mawi gave a remarkable speech entitled “
Of Snakes, Butterfies and Small Acts of Kindness.”

Human Value Boosts Employee Engagement

Amy Wrzesniewski, Associate Professor of Organizational Behavior Yale School of Management, recently sent me a paper she co-authored with Jane Dutton (University of Michigan) and Gelaye Debebe (George Washington University) entitled “Caring in Constrained Contexts.”  Reading it made me realize that for workers in low status positions the indifference and incivility they experience is in part why 90 percent of employees today are either disengaged or not aligning with organizational goals.  Reading the comments of workers provides a technicolor view of their day-today experiences. Here are a few excerpts:

  • “The doctors have a tendency to look at us like we’re not even there, like, you know, we’ll be working in the hallways, and you know, no recognition of what you are doing whatsoever.”
  • “A typical day with the nurses down here would be I come in at about 4:30. I set my cart up in my area. … they do a lot of staring and gawking. I don’t know the purpose of this. It’s a very uncomfortable feeling for me.”
  • “I was called as a favor to my supervisor to come up …and clean a room because the patient’s family was complaining that the room was filthy. It was supposed to be cleaned by the day shift and evidently the day shift has skipped over that particular room…And you have these people shouting, ‘This room is filthy,’ and this, that, and the other, and ‘I want this room cleaned now.’”
  • Doctors will do things like, you know, they’ll do an exam, take off their gloves and drop them on the floor. You know, just things like that…they don’t even think, you know, they expect housekeeping to do everything…I think there’s a difference between housekeeping and maid service and they get confused”
  • “Some of them [the doctors] feel like they’re next to God. There’s a lot of doctors who feel that way too…Just in their tone and their body language. Every now and then some might, they don’t want to say it, but you know they just feel it. Say, like this. For instance I am cleaning their room or waxing. A doctor will walk right through it. Even if it is not an emergency. You can tell them. Everyone else will go around. You know, I’m saying, he will walk right through here. Now, do you think that’s kind of a sense? Just because he’s a doctor. Nurses will go around housekeepers. So that’s why you get this feeling. Who he just thinks he is….”

George Washington, Worthy of Praise?

Yesterday was President’s Day in the U.S., a day in which we primarily celebrate our first president, George Washington.  Reading the article “George Washington’s Tear Jerker” in yesterday’s The New York Times, one might ask, was Washington really the great leader he has been made out to be?  I asked myself that question during the summer of 2002 and began a journey to unpack truth from myth.  My journey went as far as contacting and interacting with Edward Lengel, the foremost historian on Washington’s generalship.  After doing my own research I wrote the following which became one of the chapters on 20 leaders in a book I wrote entitled Fired Up or Burned Out.

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First in Their Hearts

Richard Neustadt, Presidential Scholar at Harvard University, observed the following about George Washington: “It wasn’t his generalship that made him stand out . . . It was the way he attended to and stuck by his men. His soldiers knew that he respected and cared for them, and that he would share their severe hardships.”