Is Your Corporate Identity Inspiring?

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Jason Pankau and I recently spoke at Vistakon, Johnson & Johnson’s Vision Care group. J&J has an inspiring identity that is expressed in its Credo. Our definition of an inspiring identity is that it exists when everyone in the organization is motivated by the mission, united by the values and proud of the reputation.

Take a look at the J&J Credo by clicking here. As you study the J&J Credo ask yourself if its mission and values are inspiring. After you study the J&J Credo, turn your attention to your organization’s mission and values and ask the following questions:

  • Are your mission and values clearly expressed and widely communicated?
  • Do you have a portfolio of stories that help people understand your organization’s mission and values?
  • Do people in your organization periodically take time to consider their decisions and practices in light of consistency with your organization’s values?
  • Does your organization’s reputation reflect it’s values?
  • Does your organization’s employer brand benefit from its inspiring identity?

J&J does a marvelous job on the Credo section of its website.  Take a look at it by clicking here.  In preparation for a book I’m writing, I’ll be interviewing Kathleen Fitzpatrick, J&J’s Director of Credo and Workplace Engagement, and posting portions of the interview on this blog.

Have you seen expressions of corporate identities (mission, values, supporting stories or practices) that have inspired you?   If so, please post them here or email me at mstallard [at] epluribuspartners [dot] com.

Book Review: Do More Great Work

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Looks can be deceiving. At first glance,
Do More Great Work by Michael Bungay Stanier looks like yet another small, simple, beautifully-designed book. Oftentimes, books of this sort lack anything new or insightful. A few pages in, however, I realized this book was an exception. Do More Great Work gets to the heart of the work each of us should aspire to do — work that makes us feel fully alive and brings us joy. The author, who was named Canadian Coach of the Year in 2006, walks the reader through a series of maps and questions that provide valuable career guidance. As a result of reading this book, I made a change to my business so that I would do more great work and devote less time to merely good work. That’s the measure of a valuable book: it changes the reader in a positive way. I’m happy to report that Do More Great Work met that standard for me and, as such, I highly recommend it.

Note: There is a bonus if you buy the book by this Tuesday, February 23. Michael has an eBook Be Courageous (regularly $25) which he’s giving away with proof of purchase. If you’re curious, you can check it out just by sending a blank email to:
becourageous@domoregreatwork.com. For additional information click on this link.

Emotions Affect Rational Minds, Too

Who could be more rational than a neuroscientist with a doctorate from Harvard? Dr. Amy Bishop, who has the aforementioned credentials, is accused of shooting and killing three of her faculty colleagues at the University of Alabama because she felt slighted. You can read about the case in this article entitled “For professor, Fury Just Beneath the Surface.” It is alleged that Dr. Bishop’s actions were set off when she discovered that her colleagues had decided not to award her tenure.

This is yet another example that shows how emotions affect behavior, even the behavior of individuals who have learned to appear rational at times on the surface. In our work, we implore leaders to be intentional about developing both task excellence and relationship excellence. Measurement, accountability and intervention are necessary elements of a process, a system, that brings intentionality to developing relationship excellence. No organization drifts toward relationship excellence so intentionality is essential. Systems that help develop relationship excellence make it less likely that individuals with mental health problems — e.g. narcissism, Machiavellianism and psychopathology — go unnoticed and unaddressed.

Refugee Camp to Harvard: Mawi Asgedom, an Inspiring Intentional Connector

mawi.jpg Yesterday I wrote about the incivility and indifference low status workers experience and how it contributes to today’s widespread employee disengagement. Mawi Asgedom is a friend who I admire in part for his passion to connect with people regardless of their status. Mawi graduated cum laude from Harvard in 1999 and was voted by his fellow students to be one of the Harvard’s four commencement speakers.

Standing before an audience of 30,000 Mawi gave a remarkable speech entitled “
Of Snakes, Butterfies and Small Acts of Kindness.”

Human Value Boosts Employee Engagement

Amy Wrzesniewski, Associate Professor of Organizational Behavior Yale School of Management, recently sent me a paper she co-authored with Jane Dutton (University of Michigan) and Gelaye Debebe (George Washington University) entitled “Caring in Constrained Contexts.”  Reading it made me realize that for workers in low status positions the indifference and incivility they experience is in part why 90 percent of employees today are either disengaged or not aligning with organizational goals.  Reading the comments of workers provides a technicolor view of their day-today experiences. Here are a few excerpts:

  • “The doctors have a tendency to look at us like we’re not even there, like, you know, we’ll be working in the hallways, and you know, no recognition of what you are doing whatsoever.”
  • “A typical day with the nurses down here would be I come in at about 4:30. I set my cart up in my area. … they do a lot of staring and gawking. I don’t know the purpose of this. It’s a very uncomfortable feeling for me.”
  • “I was called as a favor to my supervisor to come up …and clean a room because the patient’s family was complaining that the room was filthy. It was supposed to be cleaned by the day shift and evidently the day shift has skipped over that particular room…And you have these people shouting, ‘This room is filthy,’ and this, that, and the other, and ‘I want this room cleaned now.’”
  • Doctors will do things like, you know, they’ll do an exam, take off their gloves and drop them on the floor. You know, just things like that…they don’t even think, you know, they expect housekeeping to do everything…I think there’s a difference between housekeeping and maid service and they get confused”
  • “Some of them [the doctors] feel like they’re next to God. There’s a lot of doctors who feel that way too…Just in their tone and their body language. Every now and then some might, they don’t want to say it, but you know they just feel it. Say, like this. For instance I am cleaning their room or waxing. A doctor will walk right through it. Even if it is not an emergency. You can tell them. Everyone else will go around. You know, I’m saying, he will walk right through here. Now, do you think that’s kind of a sense? Just because he’s a doctor. Nurses will go around housekeepers. So that’s why you get this feeling. Who he just thinks he is….”

George Washington, Worthy of Praise?

Yesterday was President’s Day in the U.S., a day in which we primarily celebrate our first president, George Washington.  Reading the article “George Washington’s Tear Jerker” in yesterday’s The New York Times, one might ask, was Washington really the great leader he has been made out to be?  I asked myself that question during the summer of 2002 and began a journey to unpack truth from myth.  My journey went as far as contacting and interacting with Edward Lengel, the foremost historian on Washington’s generalship.  After doing my own research I wrote the following which became one of the chapters on 20 leaders in a book I wrote entitled Fired Up or Burned Out.

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First in Their Hearts

Richard Neustadt, Presidential Scholar at Harvard University, observed the following about George Washington: “It wasn’t his generalship that made him stand out . . . It was the way he attended to and stuck by his men. His soldiers knew that he respected and cared for them, and that he would share their severe hardships.”

Having Lost Connection to Work, Nick Sarillo Found Purpose in Pizza

Nick Sarillo lost the feeling of connection to his work when the home construction employer he worked for over 12 years shifted focus from quality and craftsmanship to speed and mediocrity. So Nick did what every self-respecting man of action does. He quit and started his own business where every employee would feel connected to his or her work. Today, Nick’s Pizza & Pub is the 4th busiest independent pizza company in America and it’s the cover story in this month’s Inc magazine. The story is entitled “Lessons from A Blue-Collar Millionaire,” written by Bo Burlingham, one of my favorite writers.

Nick’s Pizza & Pub is a prime example of a business that thrives because its leader is focused on achieving both task excellence and relationship excellence. Just read its purpose and values below:

Nick’s Pizza & Pub
“Pizza on Purpose”®

Our Purpose: “The Nicks Experience”
Our dedicated family provides this community an unforgettable place; to connect with your family and friends, to have fun and to feel at home!

Nick’s Pizza and Pub Values

  • We treat everyone with dignity and respect.
  • We are dedicated to the learning, teaching and ongoing development of each other.
  • We have fun while at work!
  • We provide a clean and safe environment for our guests and team.
  • We honor individual passions and creativity at work and at home.
  • We communicate openly, clearly and honestly.
  • We honor the relationships that connect our team, our guests and community.
  • We take pride in our commitment to provide a quality service and a quality product.
  • We celebrate and reward accomplishments and “A+” players.
  • We support balance between home and work.
  • Health: We are a profitable and fiscally responsible company.  We support the physical and emotional well-being of our guests and team members.
  • Our team works through support and cooperation.

I met Nick and his business partner Chris Adams at The Great Game of Business Conference and Nick attended a presentation Jason Pankau and I gave last Fall at Northwestern University’s Forum for People Performance Management and Measurement.

Relational Disconnectors Sabotage Themselves and Their Organizations

Here’s an interview of George Cloutier at American Management Services in The New York Times entitled “Fire Your Relatives. Scare Your Employees. And Stop Whining.” This guy is Howell Raines all over again. One of my favorite case studies of poor leadership is Ken Auletta’s magnificent article about Raines leadership as the executive editor of The New York Times entitled “The Howell Doctrine.”

Leaders like Cloutier always end up destroying their organizations like Raines did (he was eventually fired over the Jayson Blair plagiarism scandal).  They may be successful at achieving “task excellence” for a time but eventually the failure to achieve “relationship excellence” sabotages task excellence.  As the legendary UCLA basketball coach John Wooden said, “ability may get you to the top but it takes character to keep you there.”

Emotional Resonance, Awe and Action

A New York Times article at this link describes a University of Pennsynvania study that concluded the most emailed Times articles brought about a positive emotional response of awe on the part of readers. That makes sense, doesn’t it? When hearts are moved, people move. I’m not knocking rational content, just recognizing the power of feelings to move people to action. I have learned from experience that I have to reach peoples hearts and minds to bring about change. Unfortunately, so few leadership development and change programs do that.

We are human beings, not human doings. We have feelings, a conscience, hopes and dreams. That’s what I love about my work. This week Jason Pankau and I were speaking at one of America’s largest, most well-respected corporations. The individuals we met came from all around the world and they were visibly moved to action. A woman from outside the US emailed me to say the stories we presented were inspiring and the message would resonate with her colleagues at home. The lesson here is that rational content is essential but if you want action you had better help people FEEL the need to change. Emotional resonance is the music that makes our lives and organizations sing.

Your Corporation: Corpus or Corpse?

The root word of corporation is “corpus,” a Latin word meaning body. Does your corporation act like a healthy body where members support one another and recognize that harm to one is damaging to all. If not, perhaps your corporation is diseased with members harming one another through incivility or indifference. If so, your corporation is on its way to becoming a corpse (and its culture may be killing individual members, too).

Most corporations today are diseased. Corporate Executive Board research shows that 90 percent of employees today are either not engaged and giving their best efforts or they are not aligned with organizational goals. In this article that appeared this week in Hearst Newspapers entitled “Extinguising Employee Burnout” I spoke with reporter Scott Gargan about leadership, employee engagement, productivity and how to combat the growing problem of employee burnout that is literally draining the life out of individuals and organizations.