Creative Conversations: Boosting Creativity in Meetings

How do you boost creativity in meetings?  The key here is to tap the “corporate mind.”

The root work of “corporation” is the Latin word “corpus.”  It means “body.”  The definition of “corporation” is “a body of people acting as a single entity and authorized as such under the law.”  To maximize creativity requires getting a group of people together who in a sense represent the corporate body then helping them feel safe so that they will share their ideas and opinions.

Because individuals have diverse thinking styles, experiences and temperaments, they will naturally have different perspectives and come up with different ideas that contribute to constructing a creative new solution, product, process or new business opportunity.  As such, it is ideal to have a group that is large enough to generate diverse ideas but not so large that it becomes unwieldy.  Eight to ten individuals should be sufficient for most issues.  With issues that are more complex, and/or require broader support and implementation, you may want to have broad participation (an issue I will write about in a later post).

Here are few ways to structure a meeting and create a safe environment so that creativity will be maximized:

John Wooden: What the Obituaries Missed

John Robert Wooden, the legendary basketball coach, died yesterday. He was 99 years old. This morning I read Wooden’s obituaries in The New York Times and the Associated Press and felt they missed important aspects of his story that reflect the essence of the man and his legacy.

I profiled Wooden as a role model who we can all learn from in my book Fired Up or Burned Out.  Wooden’s favorite saying was “a life not lived for others is a life not lived.”  He said his heroes were his father Joshua Wooden, Abraham Lincoln and Mother Theresa, each of whom lived a life of service to others.  In John Wooden’s honor, I’m posting the following excerpts from my book:

Connection and the Legend

So often in life, good things bloom from the seeds of hardship. The personal character of a young teenager who went on to become a great leader was immeasurably shaped during the Depression when his family lost their farm in Indiana. His father’s reaction to the loss was unusual. He wasn’t bitter about it. Instead, his dad focused on the future and told his children that everything would be all right. And it was.

During those impressionable years in this leader’s life, he learned that, like the Depression, some things in life are not in our control. His father taught him that he should always strive to do his best at anything he chose to do and not worry about the outcome. He would later spread that philosophy to countless other.

Another perspective he gained during those formative years was to value people. By watching his mom and dad and hearing the stories of faith they taught him, he learned the joy that came from making people and relationships his focus in life.

The young boy grew up to be an outstanding high school and college basketball player in a state that was rabid about the game. After college he married Nell, the love of his life and the only woman he had ever dated. He taught high school English and coached basketball until 1943 when he enlisted to serve in the Navy during World War II. When he returned from the war to the high school in South Bend, Indiana, where he previously taught, he was offered his old job. Other returning GIs were not, however, and so he refused the offer because he felt it was wrong for the school to deny veterans the jobs they had left to serve their country. Instead, he accepted an offer to become athletic director and head basketball coach at Indiana State Teachers College.

A Caring Coach

For the 1946-47 season Indiana State received a post-season invitation to the National Association of Intercollegiate Basketball (NAIB) national play-offs. After the coach learned that a young African-American, second-string guard on his team, Clarence Walker, would not be allowed to participate in the tournament because of the color of his skin, he declined the offer.

How Paul O’Neill Fired Up Alcoa’s Culture

This week I taught a workshop for the Institute for Management Studies on strategic alignment and employee engagement.  The workshop was held in Pittsburgh and leaders from many the area’s top organizations were in attendance.  The workshop was hosted by IMS chair Mark Spear.  Mark has great tremendous breadth and depth of experience in organizational development.  One of his previous employers was Alcoa.  Over dinner the night before the workshop, Mark praised Paul O’Neill’s leadership of Alcoa during what many current and former employees of the company refer to as the “golden age of Alcoa.”  One observation Mark shared was that O’Neill regularly met with groups of employees to answer any questions they had and to ask them questions.He was approachable, humble, open-minded and inquisitive.   This is an example of what I refer to as a leader who conducts “Knowledge Flow Sessions” that have increase strategic alignment, employee engagement, productivity and innovation.  The story was so compelling I asked Mark to share it with attendees when I presented the section on “Knowledge Flow.”  If you are interested in Paul O’Neill’s leadership style and legacy, take a look at this article that appeared in Business Week.

U2’s Decision-Making Approach Contributes to Success

Previously I wrote a post about the rock band U2 and how the band members’ value one another as human beings rather than treating each another as human doings.  I explained how this value contributes to the band’s extraordinary success.

Another factor that contributes to the band’s success is its participative, consensus-oriented decision-making approach.  The members of U2 argue relentlessly over their music, which reflects their passion for excellence. Bono has stated that this approach is frustrating at times but that U2 feels it is necessary to achieve excellence. The key here is that the band’s members appreciate each other’s strengths. Bono has said that although he hears melodies in his head, he is unable to transfer them into written music. Because he considers himself a “lousy guitar player and an even lousier piano player,” he relies on his fellow band members and recognizes that they are integral to his success.  To Bono, U2 is “the best example of how to rely on others.”

As human beings, we tend to overvalue our strengths and contributions and undervalue the strengths and contributions of others.  Don’t make that mistake. For each individual you regularly work with, take the time to learn how he or she thinks, his or her temperament and character values.  I recommend applying the thinking styles identified by Robert Stenberg at Yale University, the Kiersey Temperament Sorter to test and understand temperaments, and the character value strengths identified by Martin Seligman. If you (1) invest the time to understand thinking styles, temperaments and character values, (2) assemble teams with diverse strengths required in light of tasks the team mush accomplish and (3) apply a participative, consensus-oriented approach to making decisions, your teams will consistently outperform the teams of leaders who do less.

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Michael Lee Stallard coaches and teaches leaders to increase strategic alignment, employee engagement, productivity and innovation. He is president of E Pluribus Partners, a leadership training and consulting firm, and the primary author of the bestselling book Fired Up or Burned Out: How to Reignite Your Team’s Passion, Creativity and Productivity. For more: www.MichaelLeeStallard.com

When Truth is Victim of “Nice”

Take a look at this article about Ursula Burns, the new CEO of Xerox, and her efforts to alter Xerox’s culture.  Anne Mulachy, the former CEO did a remarkable job pulling the Xerox family together to save the company when it was on the verge of bankruptcy.  Mulcahy is a tough act to follow but I’m pulling for Ms. Burns to take Xerox to the next level.  One way to look at  Ms. Burns challenge is that she needs to frame Xerox’s success as being rooted in achieving both task excellence and relationship excellence.  When a culture sacrifices truth to being nice (or more accurately to avoiding conflict) a company’s performance eventually suffer.  Ms. Burns is performing a delicate dance.  If she comes off too strong, people wil ear to spaek he truth.  If she does nothing, it seems that the desire to avoid constructive conflict may eventually sabotage the companies performance.

If I were advising Ms. Burns, I would say “make it clear to your Xerox colleagues that we must be intentional about achieving BOTH task excellence AND relationship excellence in order to thrive.  Sacrifice either and we will risk managerial failure for reasons I’ve written about in Fired Up or Burned Out.

George Washington, Worthy of Praise?

Yesterday was President’s Day in the U.S., a day in which we primarily celebrate our first president, George Washington.  Reading the article “George Washington’s Tear Jerker” in yesterday’s The New York Times, one might ask, was Washington really the great leader he has been made out to be?  I asked myself that question during the summer of 2002 and began a journey to unpack truth from myth.  My journey went as far as contacting and interacting with Edward Lengel, the foremost historian on Washington’s generalship.  After doing my own research I wrote the following which became one of the chapters on 20 leaders in a book I wrote entitled Fired Up or Burned Out.

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First in Their Hearts

Richard Neustadt, Presidential Scholar at Harvard University, observed the following about George Washington: “It wasn’t his generalship that made him stand out . . . It was the way he attended to and stuck by his men. His soldiers knew that he respected and cared for them, and that he would share their severe hardships.”

Having Lost Connection to Work, Nick Sarillo Found Purpose in Pizza

Nick Sarillo lost the feeling of connection to his work when the home construction employer he worked for over 12 years shifted focus from quality and craftsmanship to speed and mediocrity. So Nick did what every self-respecting man of action does. He quit and started his own business where every employee would feel connected to his or her work. Today, Nick’s Pizza & Pub is the 4th busiest independent pizza company in America and it’s the cover story in this month’s Inc magazine. The story is entitled “Lessons from A Blue-Collar Millionaire,” written by Bo Burlingham, one of my favorite writers.

Nick’s Pizza & Pub is a prime example of a business that thrives because its leader is focused on achieving both task excellence and relationship excellence. Just read its purpose and values below:

Nick’s Pizza & Pub
“Pizza on Purpose”®

Our Purpose: “The Nicks Experience”
Our dedicated family provides this community an unforgettable place; to connect with your family and friends, to have fun and to feel at home!

Nick’s Pizza and Pub Values

  • We treat everyone with dignity and respect.
  • We are dedicated to the learning, teaching and ongoing development of each other.
  • We have fun while at work!
  • We provide a clean and safe environment for our guests and team.
  • We honor individual passions and creativity at work and at home.
  • We communicate openly, clearly and honestly.
  • We honor the relationships that connect our team, our guests and community.
  • We take pride in our commitment to provide a quality service and a quality product.
  • We celebrate and reward accomplishments and “A+” players.
  • We support balance between home and work.
  • Health: We are a profitable and fiscally responsible company.  We support the physical and emotional well-being of our guests and team members.
  • Our team works through support and cooperation.

I met Nick and his business partner Chris Adams at The Great Game of Business Conference and Nick attended a presentation Jason Pankau and I gave last Fall at Northwestern University’s Forum for People Performance Management and Measurement.

Leadership Wisdom: Howard Behar


One of my favorite business books is Howard Behar’s It’s Not About the Coffee. Behar is the former president of Starbucks International and Starbucks North America. On March 24-25 I’ll be moderating a session at the Conference Board’s Customer Experience Management Conference in New York City where Howard will be speaking. You can learn more about the conference at this link. And be sure to check out the above webcast I hosted with Howard.

Is China the Next Enron?

In his The New York Times column, Tom Friedman asks and answers the question: Is China the next Enron?  He argues that Chinese censorship of the web restricts knowledge flows and doing so diminishes the rate of innovation.  There is compelling historical evidence to support Friedman’s view.  As I explained in my book Fired Up or Burned Out:

The danger to nations that reduce knowledge flow is apparent throughout history. By isolating themselves and their countries, the leaders of civilizations have missed opportunities for innovation and growth. China in 1400 had the best and largest fleet of ships in the world (over a period of three years the Chinese built or refitted 1,681 ships). With their enormous fleet, the Chinese sailed to Indonesia, Arabia, East Africa, and India. Gradually, however, the Chinese emperor’s attitude toward the benefits of foreign travel shifted as he favored domestic agriculture over maritime interests. By 1436, the Chinese were diverting resources from maintaining the ships, and by 150o, anyone who built a ship with more than two masts was subject to the death penalty. In 1525, the Chinese authorities ordered all oceangoing ships to be destroyed and their owners arrested.

A period of Chinese isolation from the rest of the world began. At the time of the ships’ destruction China led the world in innovation. It had developed gunpowder, deep drilling, printing, paper, porcelain, cast iron, and the compass. China’s isolation, however, prevented it from knowing about developments beyond its borders, the ideas and information that had contributed to its high rate of innovation when Chinese ships were sailing the world. In recent decades, economic reforms and social freedoms have reconnected China to the broader world, resulting in increased Chinese economic growth.

Like the Chinese civilization, the Arab-Islamic civilization became isolated in the sixteenth century as its leaders adopted the view that the world beyond them had little to offer. As a result of the isolationism adopted by the Chinese and Arab-Islamic civilizations, both began a period of steady decline in innovation and economic output.