Book Review: Identity is Destiny

 identity-is-destiny-cover.jpg Laurence Ackerman wrote a brilliant book entitled Identity is Destiny.  The book is about the importance of identity to organizations.  I highly recommend that C suite leaders and those who aspire to be read this insightful book.

Identity is critical to employee engagement and the Connection Cultures my colleagues and I at
E Pluribus Partners write and speak about. It is the first element in a Connection Culture which we describe as “Inspiring Identity” (or “Vision” for short).

Identity reflects the things that make a person or organization unique.  As brand experts know, relevant differentiation determines brand effectiveness and value.  Being unique or differentiated in a way that’s relevant to employees and customers is essential to an organization’s long term success.  I know of no other book that describes this force of identity as well as Ackerman’s.  Every organization should answer the questions Ackerman poses:

Who are we?

What do we stand for?

How are we different?

Where do I fit in?

In Ackerman’s book you will learn about his experiences as an identity consultant at Siegel & Gale, one of the world’s leading corporate identity consultants, where Ackerman helped organizations such as Korn Ferry, Fidelity and Alcoa discover their identities. Today, Ackerman is an independent consultant at
The Identity Circle.   He is also the author of a book about personal identity entitled The Identity Code.  I’ll have more to say about The Identity Code in future writings.

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