Develop Loyalty: Connect with Your Customers

Now for something completely different! InDesign magazine asked me to write an article about what I might do if I owned a jewelry store. I would be following a similar article written by Ivanka Trump (who actually owns a jewelry store).

It should come as no surprise that I immediately saw this as an opportunity to talk about the importance of the force of connection and how it contributes to the success of retail businesses. Here’s a link to the article entitled “If I Owned a Jewelry Store.”

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