Category Archives: Inspiring Identity

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Employee Engagement, Connection in the Movie “Departures”

While looking for a video to watch a friend recommended Departures, a film by Yojiro Takita that won an Oscar for best foreign language film. I highly recommend it. The movie touches on issues of employee engagement, connection, identity and human value that I raise in my changethis.com Connection Culture Manifesto. There were moments that this film reminded me of the beautiful book Let Your Life Speak: Listening for the Voice of Vocation by Parker Palmer.

When you watch the film you’ll see a myriad of situations that relate to connection, including the protagonist Diago’s connection to his father, his wife, his employer, his former occupation and his new one, his clients, and his friends and acquaintances in the community.

Connection and the character values that support it resonate deeply with the Japanese, a topic that I will elaborate on in an upcoming blog post.

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Google Lives Up to Values

Google just announced it will shut down its China-based search engine over the Chinese government’s censorship activities.  Here’s a New York Times article about it.  Earlier I wrote in “A Test of Google’s Character” that Google should live up to its values and I described some of the benefits of doing so.

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Goldman Sachs’ Inspiring Identity At Risk

A few hours ago, Goldman Sachs acknowledged in an SEC filing that mounting criticism in the press is a risk to the firm.  Goldman should be concerned.  A firm’s reputation affects employer brand, employee engagement and employee retention.  In the past Goldman employees were proud to say they worked for the firm.  Not so today following a long string of articles where Goldman has been referred to as a blood-sucking leech in the economy that cares only about its bottom line.  I cringe when I read such reports because I have several good friends who work or have worked at Goldman and without exception I trust and respect each one.  That said, having worked on Wall Street for most of my career, I know that people get caught up in thinking what they do is a game the score of which is determined by  how much money they make relative to others.  This mindset encourages imprudent risk-taking and behavior that may meet the letter of the law, but not the spirit. (Note: the gamesman profile was first described by Michael Maccoby in his book The Gamesman.)

I advise leaders that they must clearly communicate a set of virtuous values and keep them in front of employees.  The most effective leaders do this by celebrating the stories of individuals who exhibit the right values and getting rid of employees who don’t.  Absent a clear focus on virtuous values, an organization’s members will eventually stray into ethically questionable behavior that can destroy the firm.  And with organizations such as Goldman that are interconnected to many companies and countries via derivative contracts,  they can take the economy down with them.  That’s one reason I agree with Paul Volker and others who support effective regulation of financial services organizations.

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Is Your Corporate Identity Inspiring?

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Jason Pankau and I recently spoke at Vistakon, Johnson & Johnson’s Vision Care group. J&J has an inspiring identity that is expressed in its Credo. Our definition of an inspiring identity is that it exists when everyone in the organization is motivated by the mission, united by the values and proud of the reputation.

Take a look at the J&J Credo by clicking here. As you study the J&J Credo ask yourself if its mission and values are inspiring. After you study the J&J Credo, turn your attention to your organization’s mission and values and ask the following questions:

  • Are your mission and values clearly expressed and widely communicated?
  • Do you have a portfolio of stories that help people understand your organization’s mission and values?
  • Do people in your organization periodically take time to consider their decisions and practices in light of consistency with your organization’s values?
  • Does your organization’s reputation reflect it’s values?
  • Does your organization’s employer brand benefit from its inspiring identity?

J&J does a marvelous job on the Credo section of its website.  Take a look at it by clicking here.  In preparation for a book I’m writing, I’ll be interviewing Kathleen Fitzpatrick, J&J’s Director of Credo and Workplace Engagement, and posting portions of the interview on this blog.

Have you seen expressions of corporate identities (mission, values, supporting stories or practices) that have inspired you?   If so, please post them here or email me at mstallard [at] epluribuspartners [dot] com.

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George Washington, Worthy of Praise?

Yesterday was President’s Day in the U.S., a day in which we primarily celebrate our first president, George Washington.  Reading the article “George Washington’s Tear Jerker” in yesterday’s The New York Times, one might ask, was Washington really the great leader he has been made out to be?  I asked myself that question during the summer of 2002 and began a journey to unpack truth from myth.  My journey went as far as contacting and interacting with Edward Lengel, the foremost historian on Washington’s generalship.  After doing my own research I wrote the following which became one of the chapters on 20 leaders in a book I wrote entitled Fired Up or Burned Out.

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First in Their Hearts

Richard Neustadt, Presidential Scholar at Harvard University, observed the following about George Washington: “It wasn’t his generalship that made him stand out . . . It was the way he attended to and stuck by his men. His soldiers knew that he respected and cared for them, and that he would share their severe hardships.”

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Having Lost Connection to Work, Nick Sarillo Found Purpose in Pizza

Nick Sarillo lost the feeling of connection to his work when the home construction employer he worked for over 12 years shifted focus from quality and craftsmanship to speed and mediocrity. So Nick did what every self-respecting man of action does. He quit and started his own business where every employee would feel connected to his or her work. Today, Nick’s Pizza & Pub is the 4th busiest independent pizza company in America and it’s the cover story in this month’s Inc magazine. The story is entitled “Lessons from A Blue-Collar Millionaire,” written by Bo Burlingham, one of my favorite writers.

Nick’s Pizza & Pub is a prime example of a business that thrives because its leader is focused on achieving both task excellence and relationship excellence. Just read its purpose and values below:

Nick’s Pizza & Pub
“Pizza on Purpose”®

Our Purpose: “The Nicks Experience”
Our dedicated family provides this community an unforgettable place; to connect with your family and friends, to have fun and to feel at home!

Nick’s Pizza and Pub Values

  • We treat everyone with dignity and respect.
  • We are dedicated to the learning, teaching and ongoing development of each other.
  • We have fun while at work!
  • We provide a clean and safe environment for our guests and team.
  • We honor individual passions and creativity at work and at home.
  • We communicate openly, clearly and honestly.
  • We honor the relationships that connect our team, our guests and community.
  • We take pride in our commitment to provide a quality service and a quality product.
  • We celebrate and reward accomplishments and “A+” players.
  • We support balance between home and work.
  • Health: We are a profitable and fiscally responsible company.  We support the physical and emotional well-being of our guests and team members.
  • Our team works through support and cooperation.

I met Nick and his business partner Chris Adams at The Great Game of Business Conference and Nick attended a presentation Jason Pankau and I gave last Fall at Northwestern University’s Forum for People Performance Management and Measurement.

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Emotional Resonance, Awe and Action

A New York Times article at this link describes a University of Pennsynvania study that concluded the most emailed Times articles brought about a positive emotional response of awe on the part of readers. That makes sense, doesn’t it? When hearts are moved, people move. I’m not knocking rational content, just recognizing the power of feelings to move people to action. I have learned from experience that I have to reach peoples hearts and minds to bring about change. Unfortunately, so few leadership development and change programs do that.

We are human beings, not human doings. We have feelings, a conscience, hopes and dreams. That’s what I love about my work. This week Jason Pankau and I were speaking at one of America’s largest, most well-respected corporations. The individuals we met came from all around the world and they were visibly moved to action. A woman from outside the US emailed me to say the stories we presented were inspiring and the message would resonate with her colleagues at home. The lesson here is that rational content is essential but if you want action you had better help people FEEL the need to change. Emotional resonance is the music that makes our lives and organizations sing.

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Jobs, Apple: What’s at their Core?

LiveMint/The Wall Street Journal in India asked me to comment on why Steve Jobs and Apple have been so successful. In an interview entitled “‘Think Different’ is What Makes Apple Stand Out,” I shared that it is more than the beauty and functional excellence of Apple’s products that make the firm so successful. Apple’s inspiring identity plays an important role too. (Above is a video of the original “Think Different” television ad.)

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Honoring Dr. King: When U2 Wouldn’t Back Down

All that is necessary for evil to triumph is for good men to do nothing.

– Attributed to Edmund Burke

In honor of the Reverend, Dr. Martin Luther King, Jr., I’m posting an article I wrote that was published in The Economic Times in India and in the American Management Association’s Moving Ahead.  The article in part describes the time before a concert in Arizona when U2 received a letter that stated Bono, the band’s lead singer, would be killed if the band played the song Pride, which honors the life and legacy of the Rev. Dr. Martin Luther King, Jr.  The FBI told U2 it believed the threat was not a hoax.

Although I don’t know for certain, I suspect that Bono reflected on Dr. King’s choice to speak out in the face of death threats.  Dr. King had the courage of his convictions and was willing to risk death to push back the evils of prejudice.  Now, Bono had to decide if he too was willing to speak out against evil and risk death because of it.