U2 went from a band people laughed at to become one of the greatest bands in history. Today, U2 has been awarded more Grammy awards than any other band and it surpassed the Rolling Stones’ record for the highest revenue generating concert tour. How did such a remarkable transformation happen and how has the band continued its success for more than four decades?
Bono, the band’s lyricist, lead singer and leader-among-equals has said the way the U2 works is more extraordinary than its music. He’s referring to U2’s culture — in other words, the predominant attitudes, language and behavior of U2’s members. Here are four character strengths that reflect U2’s culture and help explain how the band achieves sustained success.