Jason Pankau and I recently spoke at Vistakon, Johnson & Johnson’s Vision Care group. J&J has an inspiring identity that is expressed in its Credo. Our definition of an inspiring identity is that it exists when everyone in the organization is motivated by the mission, united by the values and proud of the reputation.
Take a look at the J&J Credo by clicking here. As you study the J&J Credo ask yourself if its mission and values are inspiring. After you study the J&J Credo, turn your attention to your organization’s mission and values and ask the following questions:
- Are your mission and values clearly expressed and widely communicated?
- Do you have a portfolio of stories that help people understand your organization’s mission and values?
- Do people in your organization periodically take time to consider their decisions and practices in light of consistency with your organization’s values?
- Does your organization’s reputation reflect it’s values?
- Does your organization’s employer brand benefit from its inspiring identity?
J&J does a marvelous job on the Credo section of its website. Take a look at it by clicking here. In preparation for a book I’m writing, I’ll be interviewing Kathleen Fitzpatrick, J&J’s Director of Credo and Workplace Engagement, and posting portions of the interview on this blog.
Have you seen expressions of corporate identities (mission, values, supporting stories or practices) that have inspired you? If so, please post them here or email me at mstallard [at] epluribuspartners [dot] com.
