A New York Times article at this link describes a University of Pennsynvania study that concluded the most emailed Times articles brought about a positive emotional response of awe on the part of readers. That makes sense, doesn’t it? When hearts are moved, people move. I’m not knocking rational content, just recognizing the power of feelings to move people to action. I have learned from experience that I have to reach peoples hearts and minds to bring about change. Unfortunately, so few leadership development and change programs do that.
We are human beings, not human doings. We have feelings, a conscience, hopes and dreams. That’s what I love about my work. This week Jason Pankau and I were speaking at one of America’s largest, most well-respected corporations. The individuals we met came from all around the world and they were visibly moved to action. A woman from outside the US emailed me to say the stories we presented were inspiring and the message would resonate with her colleagues at home. The lesson here is that rational content is essential but if you want action you had better help people FEEL the need to change. Emotional resonance is the music that makes our lives and organizations sing.
