This morning I learned Chick-fil-A is an organization that is motivated to build community.  Every organization needs an inspiring identity that motivates its members.  Vision, mission, values and reputation are the elements of an inspiring identity story.  Building community and connection motivated people at Starbucks.  CEO Howard Schultz adopted this mission when on a business trip to Milan, Italy he observed that espresso bars were public spaces that brought people together (note: I’m presently writing an article about connection with Howard Behar, former president of Starbucks North America and Starbucks International).

For many people, building community and connections is extremely motivating, something I wrote about for changethis.com in The Connection Culture: A New Source of Competitive Advantage.  I’m glad to see Chick-fil-A is motivated to help build community.  It’s a mission to be proud of.

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