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	<title>Michael Lee StallardPractical Advice for the New World of Business &#8211; Michael Lee Stallard</title>
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	<description>Helping Leaders Create Cultures that Connect</description>
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		<title>Practical Advice for the New World of Business</title>
		<link>https://www.michaelleestallard.com/practical-advice-new-world-business</link>
		<comments>https://www.michaelleestallard.com/practical-advice-new-world-business#respond</comments>
		<pubDate>Tue, 11 Feb 2014 00:53:07 +0000</pubDate>
		<dc:creator>Michael Lee Stallard</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA["The Age of the Customer"]]></category>
		<category><![CDATA[Age of Customer]]></category>
		<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Business Owner Resource]]></category>
		<category><![CDATA[jim blasingame]]></category>
		<category><![CDATA[Leadership and Career]]></category>
		<category><![CDATA[michael lee stallard]]></category>
		<guid isPermaLink="false">http://www.michaelleestallard.com/?p=6016</guid>

				<description><![CDATA[<p>Jim Blasingame’s new book, The Age of the Customer: Prepare for the Moment of Relevance, provides a practical guide to help business leaders prepare for the shift from the age of the seller to the age of the customer. What makes this book stand out from others is the thoroughness with which Blasingame has thought [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.michaelleestallard.com/practical-advice-new-world-business">Practical Advice for the New World of Business</a> appeared first on <a rel="nofollow" href="https://www.michaelleestallard.com">Michael Lee Stallard</a>.</p>
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					<content:encoded><![CDATA[<p><a href="http://www.michaelleestallard.com/wp-content/uploads/AgeOfTheCustomer_3DBook.jpg"><img class="alignleft size-thumbnail wp-image-6017" alt="Age of The Customer Book Cover" src="http://www.michaelleestallard.com/wp-content/uploads/AgeOfTheCustomer_3DBook-150x150.jpg" width="150" height="150" srcset="https://www.michaelleestallard.com/wp-content/uploads/AgeOfTheCustomer_3DBook-150x150.jpg 150w, https://www.michaelleestallard.com/wp-content/uploads/AgeOfTheCustomer_3DBook-300x300.jpg 300w, https://www.michaelleestallard.com/wp-content/uploads/AgeOfTheCustomer_3DBook.jpg 450w" sizes="(max-width: 150px) 100vw, 150px" /></a>Jim Blasingame’s new book, <i>The Age of the Customer: Prepare for the Moment of Relevance, </i>provides a practical guide to help business leaders prepare for the shift from the age of the seller to the age of the customer. What makes this book stand out from others is the thoroughness with which Blasingame has thought through this shift and what businesses need to do to survive and thrive.</p>
<p>Blasingame is well positioned for this task. He is the host of the nationally syndicated “Small Business Advocate” radio program where he interviews a wide-variety of experts. (I’m a regular guest on the show as an expert on employee engagement.)</p>
<p>This is a book you will want to read with a pad of paper and pen handy to write down the ideas and actions you learn. The sheer breadth of topics Blasingame covers – branding, communications, globalization, marketing, organization culture, outsourcing, processes, quality, sales, social media, etc. – is impressive. He effectively connects the dots of what he’s learned from an army of experts, makes sense of it and explains it in clear, concise language.</p>
<p>I could not recommend this book more highly. For a business owner, it’s not one to be missed.</p>
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