The Secret of Apple and U2′s Success

Apple is now the most valuable company in the world in terms of market capitalization and U2′s recent tour just became the highest grossing of all time, crushing the previous record held by the Rolling Stones. Learn about Apple’s remarkable rise in market cap in this New York Times article and learn about U2′s claim as the greatest band of all time in this article from the Atlantic magazine’s website.
Apple and U2′s continued success begs the question, “what’s their secret?” Read more »







Michael Lee Stallard is President of


