Dov Seidman is the CEO of LRN.  I’m going to see The New York Times columnist Tom Friedman interview Dov this Sunday coming evening at the 92nd Street Y in New York City.    You can purchase tickets for the event and see a video of Charlie Rose interviewing Dov at this link.  I highly recommend that you take the time to watch the video and, if you live in the NYC area, to attend the lecture/interview.

Dov argues that in today’s more transparent, hyper-connected world, maintaining a stellar reputation is critical to success.  The days of The Music Man — who behaves badly and then moves to another locale where inhabitants are unaware of past bad behavior — are gone.  Dov encourages organizations to develop a self-governing culture that out-behaves the competition.  His company helps organizations do this by providing, communication, education, certification and registry capabilities.

When organizations develop principled performance, it results in powerful connections among employees and with customers.  These connections are critical to sustainable performance as I have pointed out in The Connection Culture: A New Source of Competitive Advantage, a free ebook published by changethis.com.

To learn more about Dov’s views, I highly recommend reading his excellent book entitled  How: Why How We Do Everything Means Everything…In Business (and in Life) and checking out articles at this link to LRN’s website.

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