Is Employee Engagement a Competitive Advantage?

Check out a wonderful column in today’s The New York Times written by one of my favorite journalists, Joe Nocera.  The column is entitled, “The Sinatra of Southwest Feels the Love.” In it Nocera contrasts the sober atmosphere at American Airlines annual meeting in Dallas this last Wednesday morning to the lovefest at Southwest Airlines annual meeting that commenced a couple hours later across town.  The article focuses on Southwest’s co-founder Herb Kelleher and his belief that treating your employees well provides a competitive edge.  Nocera shares his observations about Kelleher and explores other possible reasons for Southwest’s success.  Like everything Nocera writes, it’s an enjoyable read with thought-provoking observations and insight.   

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