Strategic Alignment and Engagement
Motivating employees to align their behavior with the organization’s strategy (strategic alignment) and give their best efforts (employee engagement) is one of the challenges of senior leadership. Typically, leaders and stars feel connected to the organization but research shows that 75 percent or more of the employees do not. Because they don’t feel connected, over time they gradually stop caring, they stop aligning their behavior with organizational goals, they stop giving their best efforts and they stop fully communicating. One serious consequence of the break-down in communications is that decision makers don’t get the information they need to make optimal decisions. These conditions lead to underperformance at both individual and corporate levels. Read more »


Michael Lee Stallard is President of


